By Ana Sofia Elias, Rosalind Gill, Christina Scharff
This quantity techniques questions about gender and the politics of visual appeal from a brand new point of view via constructing the thought of aesthetic labour. Bringing jointly feminist writing in regards to the ‘beauty delusion’ with fresh scholarship approximately new different types of paintings, the publication means that during this second of ubiquitous images, social media, and 360 measure surveillance, ladies are more and more required to be 'aesthetic entrepreneurs’, protecting a continuing nation of vigilance approximately their visual appeal. the gathering exhibits that this paintings is not only at the floor of our bodies, yet calls for a metamorphosis of subjectivity itself, characterized by way of notions of non-public selection, risk-taking, self-management, and person accountability. The ebook contains analyses of on-line media, good looks provider paintings, lady genital plastic surgery, educational type, self-help literature and the seduction neighborhood, from quite a number international locations.
Discussing attractiveness politics, postfeminism, neoliberalism, labour and subjectivity, the e-book should be of curiosity to students and scholars with an curiosity in Gender, Media stories, Cultural reviews, Sociology, Social Psychology and administration Studies.
“This hugely enticing, clever, and wide-ranging assortment analyzes how, less than the self-governing mandates of neoliberalism, the calls for that women and ladies keep watch over and keep an eye on their our bodies and visual appeal have escalated to new, unforgiving degrees. a distinct power of the ebook is its emphasis at the upward push of ‘aesthetic labour’ as a world, transnational and ever-colonizing phenomenon that seeks to comb up girls of all races, a long time and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that is still women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This ebook incisively conceptualizes how neo-liberalist and postfeminist trends are ramping up pressures for glamour, aesthetic, style, and physique paintings within the basic public. In a second whilst YouTube ‘makeup the way to’ video clips obtain thousands of hits; what to put on and the way to put on it blogs clock giant followings; and staying ‘on model’ is bought to us because the key to private and monetary good fortune, ‘aesthetic entrepreneurship’ is sure to turn into a go-to proposal for someone trying to comprehend the profound shifts shaping hard work and lifestyles within the 21st century.”
-Elizabeth Wissinger, City college of latest York, USA
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Extra resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism
Women’s (sometimes) difficult relationships to their own embodied selves are both dislocated from their structural constraints in patriarchal capitalism and shorn of their psychosocial complexity (see also Lynch 2011; Murphy 2013). All that is needed is to get over it—something these discourses suggest is a relatively easy thing to do: ‘all you need is a pen and a piece of paper’ asserts ‘Operation Beautiful’, whilst other texts suggest a digital upgrade—‘selfie esteem’ or a ‘camo confession’ (Dermablend).
Discussing female genital cosmetic surgery in this volume (Chap. 20), Amy Shields Dobson, Karalyn McDonald, Maggie Kirkman, Kay Souter and Jane Fisher aim to move beyond dominant binary logics of autonomy, choice and rational self-benefit versus victimhood and cultural determination. Also writing about vulval modificatory practices, Virginia Brown (this volume, Chap. 3) engages in a thought experiment which invites us on an imaginary journey between past and present by re-telling the non-consummation and annulment of the nineteenth century marriage of UK art historian John Ruskin and socialite Effie Gray in the contemporary climate.
2016; Stedman Jones 2012). And yet, neoliberalism continues to be a contested concept, in part because it is contingent, slippery and sometimes 1 Aesthetic Labour: Beauty Politics in Neoliberalism 23 remains undefined. g. Hardin 2014; Larner 2000), whilst others have argued that the concept is no longer useful (Garland and Harper 2012; Clarke 2008). g. Brown 2015; Dardot and Laval 2013; Mudge 2008; Shamir 2008; Springer et al. 2016), including subjectivity. Foucaultian scholars in particular have traced how neoliberalism extends to the reconstitution of subjectivities (Brown 2003; Foucault 2008; Lemke 2001; Rose 1992).